CommerceHub acquired ChannelAdvisor in November, 2022. After a year of merger initiatives, a new name was born: Rithum.
Rithum partnered with Bluetext to create a scalable, bold new brand, a sophisticated website, and a digital orchestration strategy that would set the company up for success for years to come as a leader in e-commerce solutions.
My Role:
I was tasked with taking the approved styleboard and applying it to the color comps for the website. While doing so, I had to keep in mind accessibility and usability of the site when designing it.
The website design leverages the primary black with pops of bright color in various applications of the “stadium” shape. All templates on the site utilize subtle motion to engage the eye without distracting. Users can interact with areas of the site by ‘designing their own solution’ and exploring the ‘ecosystem’ of solutions.
The site was built in five languages through WPML and is optimized for both technical SEO and a fresh keyword strategy.